Enterprise Architecture

Robertson is available for speeches or workshops on Enterprise Architecture. His one hour speech “What to Tell the Management Team” is designed for business management audiences, and will help them understand the importance of enterprise architecture and show them how they can work with their IT counterparts to manage it.

His workshop goes deeper into the topic, facilitating a management discussion on exactly where a company’s enterprise architecture is hindering its strategic execution and what actions could be taken to address this.

The goal of the workshop is to help a management team understand how their current enterprise architecture is facilitating or hindering the execution of the company’s strategy. Through a mix of educational sessions and hands-on exercises, the team will learn what enterprise architecture is, why it’s a business management issue, and what role business managers have to play in its development. By the end of the workshop, the team will have a clear view of the problem areas in the company, the plan for addressing them, and specific next steps.

Accolades

I have seen Professor Robertson teach in three types of settings: (1) during class-room education, (2) at IMD workshops, and (3) within organizations to boardroom-level executives. In each of these cases, his teaching was clear, structured, and with lots of interaction with his audience. What I appreciated especially is that he was able to adapt his style to his audience and the type of setting. His teaching was – as are all my interactions with him – a good combination of sound academic work and real-life experiences.
Peter Heinckiens, Toyota Motors Marketing Europe

Contact

For consulting engagements, contact David.

  • david robertson innovationAbout |David Robertson

    David Robertson is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton’s undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. Robertson is the author of Brick by Brick: How LEGO Reinvented its Innovation System and Conquered the Toy Industry, and co-author of Enterprise Architecture as Strategy.
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  • Radio Host |Innovation Navigation

    innovation navigationIn his latest quest to understand innovation, David is also host of Innovation Navigation, a Wharton Business School Business radio program offering live, unscripted access to world-renowned thought leaders, executives, and faculty. As a Professor of Practice at the Wharton School, Robertson brings brilliant minds worldwide to share their innovation knowledge and experience to the... read more

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  • Book David |Speaking & Workshops

    "David’s keynote presentation at the PDMA AnnualGlobal Conference was truly a high point of the event.He literally woke everyone up to re-imagine how to apply the innovation dicta that we have heard before. Not only was his insight and content rich, he entertained the audience with one of the best-received presentations of the conference."

    — BRAD BARBERA, EXECUTIVE DIRECTOR, PDMA
    (The Product Development and Management Association)

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