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The LEGO Story

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  • The LEGO Story

    • What Apple and LEGO have in common

      Geoff Colvin from Fortune had a short post on how Apple and LEGO are similar:  “In one word, integration.”  Specifically: “Apple has conquered the world in large part because it’s the best company anywhere at integrating all the parts of the business into a knockout customer experience. Hardware, software, product aesthetics, online experience, even packaging — at Apple they’re all created simultaneously in ways that reinforce one another.” LEGO has done the same.  As Colvin says:  “Characters and products that show up in the movie may also play roles in programs that Lego creates with Cartoon Network, in video games, at six Legoland theme parks around the world, and at 11 smaller Legoland Discovery Centers.”  He doesn’t mention the other tie-ins:  online games, McDonald’s Happy Meal toys, product merchandise (like this alarm clock), and the Build With Chrome app from Google that uses the character Vitruvius from The LEGO Movie to Read more »

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  • Rebuilding LEGO

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  • Brick by Brick

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    Brick by Brick Book Cover
    "A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson."
    -Chris Anderson, former Editor-in-Chief of Wired and author of Makers and The Long Tail
  • The LEGO Story

David’s keynote presentation at the PDMA Annual Global Conference was truly a high point of the event.  He literally woke everyone up to re-imagine how to apply the innovation dicta that we have heard before.  Not only was his insight and content rich, he entertained the audience with one of the best-received presentations of the conference. BRAD BARBERA, EXECUTIVE DIRECTOR
PDMA - The Product Development and Management Association